Fendi is an Italian high fashion house, which specializes in leather and fur products and has earned international acclaim for its precise craftsmanship and elegant style. The brand has built a name for itself based on its creative way of experimenting with fur and leather.


The Regional CRM Manager will explore and identify new opportunities to develop the relationship with clients, increasing their loyalty and enhance the awareness of the Fendi brand and drive additional sales. The ideal candidate will assume responsibility for customer relationship management, customer care, as well as for identifying targets for marketing campaigns, events and actions for maximizing and evaluating their outcome. While defining its own policies and procedures, this function will work closely with the Regional and Corporate areas to support their needs of clients knowledge and support them in reaching business objectives.

Main responsibilities will be:

-Development of Customer Insights: through the ownership of the client database he/she will explore and analyze client data helping in defining the Fendi customer profile
-Customer Database Management: Drive growth, hygiene and quality of the database, allowing the sharing of client data and related reporting throughout the Company. Ensure compliance with Local Privacy Policy
oCoordinate data management to realize appropriate customer data analysis ensuring the definition of the Fendi client profile in terms of demographics and purchasing habits (i.e. age, nationality, frequency, product categories, cross selling, up selling…)
-Implementation of in store clienteling tools and technique
-Ensure and contribute to the developmet of the clienteling tools locally
-Train the stores on CRM tool adoption and technique
-Support and develop effective CRM technique
-Coordination of regional clienteling initiatives
-Help define strategy for local clienteling events including format and target clientele
-Ensure proper execution of store openings mailers/e-mailers
-Coordinate on catalogue distribution to ensure proper execution, and support other clienteling materials production and development
-Creation of Marketing Campaigns
-Create, define strategy and management for on/off lines campaigns (direct marketing, mailing, clienteling events, store/out of store actions) to assure consistency among company objectives, client profile/lifecycle and campaign timing/contents
-Defining and managing a marketing plan and the budget related to all the Events in the region in accordance with the President and Retail Managers
-Interaction within the Fendi Organization
-Act as a liaison between the Central CRM and the Local structure
-Contribute to the CRM effective implementation through best practice sharing
-Help in enhance the CRM performances through constructive feedbacks and suggestions
-Lead and motivate Local team, within the Zone and the Retail Organization, towards a shared vision on client culture

Desired skills:

Analytics an Project Management expertise
University degree/MBA preferred
Retail industry expertise will be preferred
Communication and interaction ability with Store Personnel
Collaborative leadership and orientation towards customers
Fluency in English

We took this announcement from the official website of the company: apply by the company’s website’s indications. In additition, please fill in the following form, in order to inform us.


Curriculum vitae (Max 2Mb .doc, .docx, .odf, .pdf)

A litte math ;-)

Published: 19th April 2013
Experience: Mid-Senior level
Function: CRM
Location: Rome

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