About Company

Agent Provocateur was founded by Joe Corre and Serena Rees in 1994 opening its first boutique in Soho, London. Since that time Agent Provocateur has become an iconic globally recognized brand breaking new ground with every collection, rightfully earning its place as a benchmark brand in the world of lingerie. It is a brand that is confident, sensual and irreverent. It is known for its craftsmanship, fit, use of beautiful fabrics and playfulness. Agent Provocateur’s unique brand image is renowned for being provocative and yet always leaves something to the imagination. Agent Provocateur celebrates and empowers women.