About Company

The Premium Cycling Apparel is now accessible to all Handcrafted in Italy, honestly priced Men's and Women's Premium Cycling Apparel CYCLING PASSION Throughout history Italy has had, and still have, a burning passion for cycling. This passion, and its virtues, is what forms the very essence of La Passione. Our historic cycling roots, major Grand Tours and global cast of cycling characters is what inspire us even today. These proud traditions we blend with the latest advanced performance materials to create beautiful, timeless products for you to feel more comfortable, performing better and enjoy your ride without faltering on style or aesthetics.